Let us say that you are a Mexican reporter working for peanuts at a local television station somewhere in the provinces—the state of Durango, for example—and that one day you get a friendly invitation from a powerful drug-trafficking group. Imagine that it is the Zetas, and that thanks to their efforts in your city several dozen people have recently perished in various unspeakable ways, while justice turned a blind eye. Among the dead is one of your colleagues. Now consider the invitation, which is to a press conference to be held punctually on the following Friday, at a not particularly out of the way spot just outside of town. You were, perhaps, considering going instead to a movie? Keep in mind, the invitation notes, that attendance will be taken by the Zetas.
Imagine now that you arrive on the appointed day at the stated location, and that you are greeted by several expensively dressed, highly amiable men. Once the greetings are over, they have something to say, and the tone changes. We would like you, they say, to be considerate of us in your coverage. We have seen or heard certain articles or news reports that are unfair and, dare we say, displeasing to us. Displeasing. We have our eye on you. We would like you to consider the consequences of offending us further. We know you would not look forward to the result. We give warning, but we give no quarter. You are dismissed.